Who were you again?

Who were you again?

2 min read

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I get a lot of different emails every day, maybe because I have the habit of leaving my email on any website I consider somewhat interesting. And since I joined the maker community, the number of websites I consider interesting has rapidly increased, leaving me with an inbox that looks like this:

Breakdown of the emails I received last week. For some people 340 emails/week may not be a lot, but for me it is in the limit of what I can handle.

With an inbox of this magnitude, I get multiple emails along the lines of this every week:

Thank you for the updates Richard, but I forgot what PiedPiper was two weeks ago

Don't get me wrong, I love to get updates on what others are working on. My problem here is that I have no way of differentiating your product from the other fifty I signed up for, and there's no easy way to get more information either. Just because you've had your product on your head since you started working on it doesn't mean your users even remember what it is about.

If there's one thing I've learned from getting loads of these emails is that, unless your users login into your product every single day (i.e. Slack or GitHub), you have to remind your users what your product is when you email them.

Just add a subtle reminder when you first mention the name of the product (extra points if you link to the product), and you'll save your users some detective time.

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[ES] Lo que desearías haber sabido - Paul Graham